Cookie Policy

This Cookie Policy explains how Direct Signs uses cookies and similar technologies on directsigns.co.uk.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide information to website owners.

Types of cookies we use

Essential cookies

These are necessary for the website to function. They include cookies that remember your shopping cart, allow checkout to work, and ensure security. Without these, the site cannot work properly.

• ds_cart_id — stores your shopping cart so it persists across pages
• Shopify session cookies — used for checkout and order processing

Analytics cookies

These help us understand how visitors use our website so we can improve it. Set only with your consent.

• Google Analytics (_ga, _gid) — measures page views, visit duration, traffic sources, and conversions. Data is aggregated and anonymised.

Marketing cookies

These help us show relevant advertising and measure campaign performance. Set only with your consent.

• Meta Pixel — tracks visits and conversions for Facebook and Instagram advertising
• Google Ads tag — tracks conversions for Google Ads campaigns

Managing cookies

When you first visit our site, you will see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time.

You can also manage cookies through your browser settings. Most browsers allow you to block all cookies, block third-party cookies, or delete existing cookies. Note that blocking essential cookies will prevent parts of the site (e.g. shopping cart, checkout) from working.

Third-party cookies

Some cookies are set by third parties we work with: Shopify (e-commerce), Google (analytics + ads), Meta (Facebook/Instagram ads). Each has its own privacy and cookie policy.

Changes to this policy

We may update this Cookie Policy from time to time. The updated version will be posted on this page.

Contact

For cookie questions, contact us at info@directsigns.co.uk.